Stories, guides, and research
Deep-dive writing on CRM, WhatsApp sales, AI finance, and building SaaS for MENA and Türkiye.
The WhatsApp sales playbook: closing deals in 3 messages or less
Our data from 500+ merchants shows a consistent pattern — teams that respond within 5 minutes close 4x more. Here is the exact framework.
What does an AI CFO actually do for your SaaS?
Not fancy dashboards. Real financial decisions — cash flow alerts, overdue collection priorities, pricing suggestions based on your actual deal history.
Why 'Arabic support' isn't enough — the dialect problem every CRM ignores
A customer in Dubai writing 'شوي' means 'a bit'. In Cairo it means something else entirely. Most AI models miss this. We did not.
Building customer loyalty that actually works in MENA retail
Points systems don't work when customers don't remember their passwords. We designed a loyalty layer built for phone-first shoppers.
Get the next post first
Subscribe to receive long-form articles on building businesses in MENA and Türkiye. Two emails per month. No spam, ever.
We respect your privacy. Unsubscribe anytime.